The Sheffield Steelers confirmed that Sheffield Window Centre would once again continue to be the clubs title sponsor at our final home league game of the season against the Edinburgh Capitals.
It will be the 8th consecutive season that SWC have supported the club in this way.
The Steelers and SWC have a remarkable relationship which according to Steelers commercial manager Mike O’Connor continues to improve year by year “I think Sheffield Window Centre started off as a deal between a club and a sponsor, now it’s a partnership between two organisations that care about each other
“It is a sponsorship deal but it just feels different. We like to think of ourselves as “The Family Club” – Sheffield Window Centre are a family business. As well as advertising their business and products we also host the Hunter Family of many generations at our home games.
SWC owners: Ian Hunter Junior and Senior.
“With Sheffield Window Centre’s support of the Speedway in the City through the Sheffield Tigers we have also been able to forge a relationship there with our supporters able to watch the excitement of that sport whilst the Tigers fans have been welcomed to the Arena to enjoy the Steelers.
“This is a partnership that continues to grow. We certainly enjoy the support of a fantastic brand and company in SWC and look forward to continued growth through this 8th season together”
SWC Managing Director, Ian Hunter said:
“As a family company we are again highly delighted to be associated with the Steelers for another season – which in our opinion is by far the best run family friendly sport in South Yorkshire. We’ve enjoyed a significant number of new customers over the last seven years of our joint relationship, and long may it continue. Tony Smith and Mike O’Connor, along with everyone at the club, have made it such a pleasure for us to be involved!”
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